Step 1, is to answer the following questions to get clarity on your unique micro-niche that
can have a massive impact on the people who need you most:
1. What is your career expertise or experience or are you passionate about?
2. What do people ask you for help or advice with?
3. What could you deliver a TED talk on without any preparation?
4. What is a skill, or experience you have mastered?
5. What transformation have you created for yourself or other people?
6. If you rewrote your life story and positioned yourself as the hero, how would that story go?
Step 2: UNIQUE PROPOSITION TRANSFORMATION > INFORMATION
The biggest mistake you can make when you are trying to impact more people with your skills and expertise is to share as much information as possible. People want transformation, they don’t need more information!
Now that you’ve answered the questions above, the next step is to create your unique proposition which we call your transformation statement. This statement is what allows you to stand out and position yourself as the go-to authority for your clients. The best way to think about it is that you are taking your clients from 0 to HERO.
HOW DO YOU CREATE A TRANSFORMATION STATEMENT?
Start by filling in these blanks: “I HELP ________ GO FROM _______ TO ______ SO THAT THEY CAN ________”
For example “I help freelancers, remote working-traveling members, partners, persons go from feeling overwhelmed, frustrated and lost when it comes uncertain workloads, job orders, failed projects implementation by creating a WorkTravel.Agency remote working platform, members onboarding, interviewing process focusing on identifying expectations, skills, goals and prepare to join project development teams/projects so that they have guaranteed orders, acceptable earnings and projects delivered on time and quality with full customer satisfaction.”