How to Increase Organic Traffic to Your Website
Increasing organic traffic is the most effective long-term strategy for growing a website or blog. Although it may take some time, search engine optimization (SEO) can provide much better returns than paid advertising, guest blogging, and almost any other online marketing tactic. The problem is, there are no shortcuts to learning how to increase organic traffic.
1. Target People also ask sections
You may already be familiar with People also ask sections in Google’s search results. These are answer boxes that appear under the first result. They include questions related to the initial query. Each question has a succinct answer taken from a website, plus a link to that page
People also ask sections appear in approximately 43% of all searches [1]. Engagement numbers for these question-and-answer sections vary a lot. In some cases, as little as 3% of users interact with the People also ask section. For other searches, that number goes up to 13%. Out of those interactions, approximately 40% result in clicks.
2. Analyze your keyword gaps
The concept of a keyword gap is simple. The “gap” is made up of the keywords that your competitors are targeting but you aren’t. If you exclude branded keywords, you end up with a list of potential topics that users are looking for, and for which they’re not finding any content from you.
Closing that gap is not only a great way to increase traffic to your website, but it also makes you more competitive. Plus, researching that gap will help you identify content ideas you might otherwise miss.
3. Refresh outdated content
Refreshing outdated content is something that a lot of bloggers overlook. As you publish more and more blog posts and time passes, some of that content will become out-of-date. For example, if we published a WordPress hosting comparison two years ago, the providers that we would recommend can change drastically during that time.
4. Look for quick-win, low-competition keywords
When analyzing keywords, most people opt for either high-volume searches or middle-ground options. That is to say, keywords that get decent traffic (as in hundreds of searches per month) but have moderate competition. Depending on your domain authority and backlinks, it can be relatively simple to rank for moderate-competition searches with well-structured articles.
5. Update your posts’ titles and description tags
If you’re writing posts targeted around specific keywords, it stands to reason that you should monitor their performance. One of the key indicators for a post’s performance is how many clicks it’s getting in the search engine results pages (SERPs).