Product Focused Shoppable Video for e-shops 30-179s

               Requirements' to be covered :
1. Demonstrative. Your Customers are looking to understand a product’s features and value proposition. The primary benefit of a video is that a shopper can see a product “in action.” How it looks, how a person uses it, what it sounds like, and so on, can’t be communicated through text and images. If a video fails to demonstrate the product, then the primary value proposition is lost. Just showing the product is not demonstrative, you must show it in use in the environment where it is used. Shoppers expect to see the product out of the packaging and in use.
2.  Descriptive. What is it, what are the features, who is it for, and why is it different and better than other choices? Also when relevant, how big/small is it, how heavy is it, and how easy is it to use, clean, store, and/or assemble the product? The customer is trying to make a decision, and the best videos are the ones that anticipate and answer the customer’s questions and concerns. The customer is looking for your unique perspective, just reading the value propositions from the package or website is not descriptive.
3. Video file .mp4 or .mov* , size is limited to 5GB or less
4. Descriptive title to help customers understand what your video is about
5. Appropriate thumbnail as this will be what customers see first and help them decide whether to click in and watch the video
For more information check the video presentation:  on YouTube